They know a lot about the products they are interested in. They have already researched the different options. They already know what they are interested in.
How can you spot a new customer?
They have lots of questions. They aren't familiar with the products/services. They don't know the staff. They don't know where things are. They may look lost.
How can you spot a needs-based customer?
They go straight for what they want. They don't browse other products. They just buy what they need and leave.
A customer comes into Penny's. They look at lots of different products and end up buying lots of clothes. The sales person suggests an item at the till and they buy that too.
Impulsive customer
How can you spot an impulsive customer?
They shop because they enjoy it. They browse and buy lots of things. They don't put a lot of thought into what they buy.
How can you spot a discount customer?
They are looking for the best price. They are not usually loyal. They only buy sale items.
How can you spot a loyal customer?
They know the staff. They know the products and services. They know where everything is. They refer their friends and family. They come back again and again.
How can you spot a wandering customer?
They browse everything. They ask random questions. They are just killing time. They don't seem to want to buy anything.
A customer comes into a hair salon. They know the names of all the hairdressers. The stylist knows exactly what they want already.
Loyal customer
A customer comes into an antiques shop. They walk slowly around looking at lots of different things. They don't seem very interested in buying anything.
Wandering customer
A customer comes into a restaurant and seems confused. They have lots of questions about the menu. They ask where the toilets are. What kind of customer is this?
New customer
A customer comes into a tech shop. They want to buy a laptop. They tell you that they are interested in the latest Lenovo laptop and they seem to know a lot about it already.
Researcher
A customer comes into a tech shop. They go straight over to the phone chargers on the wall. They don't look at any other items. They buy a phone charger.
Needs-based customer
Your experience on this site will be improved by allowing cookies.