What does AIDA stand for?
Attention (awareness), Interest, Desire and Action
The second step where advertisers keep customers curious about a product.
Interest
Give one word for this definition - Involves selling products or services to customers.
Sales
Which "P" is this - Design, quality, features, branding, and packaging.
Product
The combination of different elements that a business uses to promote its products and meet customer needs (The 4 Ps).
The Marketing Mix
Give one word for this definition - The way companies get their products to customers.
Distribution
Which "P" is this - The amount customers pay for a product.
Price
Use one or two sentences to describe a slogan.
A slogan is a short and catchy phrase that helps people remember a brand or product. It’s like a special sentence that tells what the company does or why it’s g
The first step in advertising where people notice a product.
Awareness / Attention
The stage where customers feel they want or need a product.
Desire
Which "P" is this - How and where products are sold to customers.
Place
_____________________ is getting people to know who you are, getting them to like you, and getting them to buy something from you.
Marketing
Give an example of a promotional strategy a business might use.
Discounts - any relevant example
What are the 4 Ps in the marketing mix?
Price, Product, Place and Promotion
Give one word for this definition - The way companies tell people about their products to encourage them to buy (advertising).
Promotion
Why is pricing important?
Pricing strategies can attract different customer segments and influence their purchasing decisions.
Use one or two sentences to describe a logo.
A logo is a simple picture or design that represents a company or brand. It helps people recognise and remember it easily. i.e. Nike's swoosh
Why is it important to conduct (do) market research?
So that you can understand your potential customers' needs (any relevant explanation).
The process of collecting information about what customers want and what other companies are doing.
Market Research
Which "P" is this - Strategies used to communicate with customers about products.
Promotion
The final step where customers decide to buy or engage with the product (Buy Now!)
Action