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C1.1. CC 4. Vocab
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What marketing tricks that help (get the customers interested) have you heard of?
woo the customers
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What kind of promotions (attract attention of) customers?
appeal to
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How hard is it to (predict) market changes? Who should be responsible for this in a company?
anticipate
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Do you know a company that is great at (realizing what kind of people their goods should be aimed at)?
hitting their target audience
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How should a company advertise a product in order to successfully (start releasing and selling it)?
launch
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Do you trust celebrities who (publicly show their support and approve of) some product? Would you buy something like that?
endorse
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What is the easiest way to (show the benefits) of the product?
emphasize the perks
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What kind of advertising do you find (attractive)?
enticing
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Are you (inclined to buy something unexpectedly)? How often? What do you usually buy?
susceptible to impulse buying
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How often do you buy something without (trying out the product first)?
sampling
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Have you ever (bought anything just for fun)? What was it?
purchased … just for kicks
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Can a product become popular (because people started telling their friends about it) these days? Can you think of an example?
by word of mouth
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