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Marketing Mix

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  • Can you explain persuasive advertising
    aims to persuade the customer to buy the product
  • What does it mean to Promote a product?
    Making consumers aware of the product/service being sold
  • What is meant by the term 'Marketing Mix'
    Business focuses on a product’s 4P’s to make sure it reaches its target market & makes a profit
  • Can you name 3 factors a business must consider when setting the price for its product?
    Any 3 : level of supply and demand/cost of making the product, the profit, competitors price, income level of target market
  • Can you explain competitive advertising?
    Convinces people that a product is better than its competitors
  • What does channel of distribution mean?
    how the product gets from the manufacturer to the consumer
  • What does the letters 'USP' stand for
    USP = Unique Selling Point
  • What is the role of ASA (Advertising Standards Authority)?
    Protect people from false or misleading ads
  • Who are retailers?
    They sell the goods to customers
  • Who are wholesalers?
    Buy goods in large amounts from manufacturer to sell to retailers
  • What are the 4 features businesses should consider when creating a product (that we covered in class)
    Packaging, Branding, USP, Design
  • Can you list 3 types of adverts?
    Any 3 : Persuasive, Competitive, Informative, Generic, Reminder
  • Can you give me 2 examples of traditional methods of promotion
    Any 2 : Tv/ Radio/Newspaper/billboards
  • What is influencer marketing
    Promotion of goods and services by an influencer to a target market of followers
  • What does the word manufacturer mean?
    People who create products
  • What is digital marketing?
    Promoting goods/services using digital media, such as websites & social media
  • True or false - Influencers have to clearly label paid promotions as adverts or sponsored content
    True
  • Can you explain informative advertising ?
    Gives the consumer information about the product
  • What does the term USP mean?
    What makes the product/service unique and different from its competitors
  • What are the 4 P's of the Marketing Mix
    Product, Price, Place & Promotion
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