High price of competition
Opportunity
Few competitors
Opportunity
Favourable market conditions
Opportunity
High demand for the product
Strength
Low quality product
Weakness
Low demand for the product
Weakness
Changing seasonal demands
Threat
Low quality of competition
Opportunity
High profit per item sold
Strength
Strong competition
Threat
Unreliable supply chain
Threat
Short shelf life
Weakness
Increasing production costs
Threat
Loyal customers
Strength
Low profit per item sold
Weakness
Existing customer base
Strength