milk (not a litre)
a carton/bottle/glass of milk
matches
a box of matches
jam
a jar of jam
apples
a kilo/bag of apples
soup
a bowl/tin/pot of soup
toothpaste
a tube of toothpaste
cheese
a piece/slice/kilo of cheese
soap
a bar of soap
yoghurt (not a kilo of yoghurt)
a pot/bowl/bucket of yoghurt
bread
a loaf/roll/piece/slice of bread
rice (not a kilo)
a bowl/packet/bag of rice
coffee
a cup/mug of coffee
cereal
a bowl/box/packet of cereal
coke
a bottle/can/glass of coke
chocolate
a bar/box/piece of chocolate
tuna
a tin of tuna