This provides a product or service with a unique brand identity which consist of a mark and name.
Branding
Protection of information surrounding a business' operations, goods or services that allow it to have an advantage over its competitors.
Trade Secrets
This comprise all that a business strives to be identified by and that it seeks to protect. They make business' goods easily identifiable or differentiated.
Trademark
Exclusive rights that are given to the originator of a 'creative work'
Copyright
Businesses register the unique designs that they have created for their products.
Registered Design Protection
This is a title that is granted by the governing body to the inventor of a machine, manufactured product, service, industrial process, chemical composition. It provides exclusivity.
Patent