Study

Price Strategies

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  • When a company sets its prices based on what its competitors are charging, what pricing strategy is it using?
    Competitive Pricing
  • Which pricing strategy sets a high price for a new product to recover development costs, then lowers it over time?
    Price Skimming
  • What is the name of the pricing strategy where a company enters a new market by setting a very low price to attract customers?
    Penetration Pricing
  • What is the pricing strategy where a company offers temporary discounts to increase short-term sales?
    Promotional Pricing
  • Which pricing strategy involves calculating the total cost of producing a product and adding a specific percentage as profit?
    Cost-Plus Pricing
  • What pricing strategy involves setting prices lower than competitors to gain market share quickly, but temporarily?
    Penetration Pricing