Barry loved to play board games. Barry also loved to win. He would do whatever it took. He would hide pieces in his sleeves, skip turns, and even change the score when no one was watching. After awhile, no one wanted to play with him.
Winning is not everything. Losing is part of the game.
Cheating to win is perfectly fine.
People will like you if you cheat.
Cheating is part of life.