Study

Advertising

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  • What are reasons for advertising?
    To inform customers about new products and services
    To make money
    To inform customers about sales of special offers
    To have something to look at
  • An advertisement is...
    just a tv commercial
    notice or announcement promoting a product, service or event
    just a radio commercial
    a friend telling you to buy something
  • Advertisers don't use emotive language in ads. True or False?
    True. They don't.
    False. Emotive language is used to draw in customers.
  • Which of the following is the most successful form of advertising?
    Magazine
    Internet
    Radio
    Television
  • Colours can have an impact on advertisements. True or False?
    True. Colours can represent important features in an ad.
    False. No, they can't.
  • What is the purpose of this ad?
    To show corporate images or branding
    To sell a product
    To highlight a lifestyle
    To highlight a cause or issue
  • What is the slogan for McDonalds?
    Just do it
    Eat fresh
    I'm lovin' it
    Oh what a feeling
  • This advertisement would be targeted at which age group?
    Families
    A 60 year old
    Children
    Young adults
  • What type of advertisement is this?
    It's selling a product.
    Emotional.
    Informative.
  • What is the purpose of this ad?
    To sell a product
    To show corporate images or branding
    To highlight an issue or cause
    To promote a lifestyle
  • Which advertisement 'gives you wings'?
    Coke
    Redbull
    Mars Bar
    Snickers
  • Advertisements have many types of genres. True or False?
    False.
    True.
  • What is a slogan?
    A blurb.
    A word.
    A short and striking phrase.
    The name of the product.
  • What is the form of advertisement that is located beside roads, buildings and big companies?
    A magazine ad
    A billboard ad
    A radio ad
    A big ad
  • What is the genre/ purpose of this ad?
    To highlight a cause or issue
    To promote a lifestyle
    To show corporate images or branding
    To sell a product
  • On average, how many ads do you think a child could watch in 1 year?
    3 000
    18 000
    180 00
    1 800 300
  • Advertisements are designed to be targeted at different age groups. True or False?
    True. Ads are specifically designed for different ages.
    False. Ads are for everyone.
  • What is the purpose of this ad?
    To sell a product
    To promote a lifestyle
    To highlight a cause or issue
    To show corporate images or brands