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  • City is an example of Demographic Segmentation .
    False
  • example of psychographic segmentation
    lifestyle
  • Advantages of brand to Producer is to build reputation.
    True
  • ____ is the term used to describe the stages a product goes through from initial development (start of life) to its removal from the market when sales have declined (end of life).
    Product Life Cycle
  • The objective of physical function in marketing is to Transfer the goods from manufacturer to consumer.
    True
  • Anything the consumer feels to keep himself alive and healthy:
    Need
  • One objective about marketing.
    Increase sales
  • ___that part of a brand which can be recognized and can be spoken.
    Brand market
  • talk about Importance of Marketing to the Society.
    It increases employment opportunities.
  • Segmentation based on age, gender, family size, family life cycle, income is considered______:
    Demographic Segmentation
  • ___ consists of the performance of business activities to know what are the need and want of individuals and groups.
    Marketing
  • objectives of pricing is .
    Profit
  • is a name, term, sign, symbol or design or a combination of them by which the buyers can identify the goods or services of one seller from those of competitors.
    Brand
  • ______is the first stage of the cycle when a business has a new product idea.
    Development stage.
  • When the sales decline in product life cycle we called this
    Decline stage
  • To put appropriate Price not should be to calculate cost.
    False
  • Choose the correct order of The stages of the product life cycle(PLC):
    Development, introduction, growth, maturity and decline.
  • is anything or service the consumer desires or seeks to make there life more easy.
    Want
  • in which stage the sales Start to increase up in product life cycle.
    Growth
  • The combination of the four elements (product, price, place, promotion) is:
    Marketing mix
  • ____ may be defined as the exchange of goods or services in terms of money.
    Price
  • ___ may mean a place where buying and selling take.
    Market
  • Product design and media selection for customer are Benefits of Segmentation
    True
  • dividing the total, heterogeneous market for a product into several sub-markets or segments is called.
    Market segment.
  • The concept of marketing primarily focus on…..
    Analyzing the need and wants of a consumer.
  • Segmentation based on city, town, nation or country is considered______:
    Geographical Segmentation
  • Sales volume will be high on decline stage in product life cycle carve.
    False
  • What are The characteristics features of modern marketing.
    Consumer orientation & begins with the customers.
  • Brand name That part of a brand which can be recognized but cannot be spoken, such as a symbol, design, coloring or lettering.
    False
  • Product attractiveness is one of the functions of packaging.
    True