Which / phone company / reliable / customer service?
Which phone company has the most reliable customer service
What / good / item of clothing / ever / bought ?
What's the best item of clothing you've ever bought
What / funny / advert / see / recently?
What's the funniest advert you've seen recently
What / bad / shopping experience / ever / have?
What's the worst shopping experience you've ever had
Who / do the food shopping / often / in your family?
Who does the food shopping most often in your family