the number of things that a company sells compared with the number of things of the same type that other companies sell
MARKET SHARE
What does it mean afford?
have enough money to pay for something
a range of similar products or services that are sold by the same company, with different features and different prices
PRODUCT LINE
something that stops people or things from entering somewhere or getting something
barrier
the degree to which people are familiar with or prefer a particular brand
BRAND AWARENESS
a type of product made by a particular company and sold under a particular name
BRAND
the number of goods available to buy in a shop
stock
a set of features and ideas that customers connect in their minds with a particular product or brand
BRAND IMAGE
a short easily remembered phrase, especially one used to advertise an idea or a product
SLOGAN
the fact of people knowing about a business and its products and services
CUSTOMER AWARENESS
By the time I tried to get a ticket, it was ___ ___
sold out
the habit of always buying a product with the same name, made by the same company
BRAND LOYALTY
a set of qualities that people connect with a particular company or a product sold under a particular name, that make it different from other companies or products
BRAND IDENTITY
MERCEDES IS A _______ BRAND
PREMIUM
a situation in which many people really like or enjoy someone or something
Popularity
a detailed plan for successfully developing and marketing a brand
BRANDING STRATEGY
a person who is paid or given free products by a company in exchange for wearing or using its products and trying to encourage others to do so
BRAND AMBASSADOR
a design or symbol used by a company to advertise its products
LOGO
the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed
TARGET AUDIENCE
Things would never change if people weren't prepared to ______________ .
experiment
They usually give you a _______ if you buy multiple copies
discount
They c_____ you $20 just to get in the nightclub.
charge
What is a bestseller?
a product that is extremely popular and has sold in very large numbers
What does it mean accessible?
easy for anyone to obtain and use
the company that sells most of a product or service in a particular market
MARKET LEADER
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