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IBM presentation

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  • Who is the president of Trung Nguyen Legen?
    Dang Le Nguyen Vu
  • The SWOT analysis mentioned some strengths of Trung Nguyen Legend, can you name two?
    production facilities and quality control, popular among domestic market, outstanding customer experience
  • 2. What kind of business nature of Trung Nguyen Legend?
    Both B2B & B2C
  • When was Trung Nguyen Legend established?
    1996
  • What is one reason that explains why Taiwan is a great market for future expansion?
    Long term tea and coffee culture
  • What should Trung Nguyen Legend do to improve their weaknesses?
    Improve quality assurance, Make store social media accessible, Understand customers, Offer Unique and Exclusive products
  • When did Trung Nguyen Legend penetrate into Shanghai's market?
    2023
  • Name a business mentioned during the presentation that would be Trung Nguyen's competitor.
    Louisa Coffee, Starbucks, 85C, Cama Cafe, Dante Coffee
  • What is the cost of a unit of Trung Nguyen Lengend coffee in NTD? (Range)
    114 - 150 Yuan
  • 1. What kind of strategy introduced in presentation of Trung Nguyen Legend ?
    Hedgehog Strategy
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