STARTUP VOCAB

A business owner's strategic plan to sell ownership in a company to investors or another company.

You give the basic product away for free and then try to upsell features to your customers.

To fund a project by raising small quantities of money from a large number of people.

A marketing strategy that employs low-cost, non-traditional methods to grow a business quickly.

A private individual who provides capital from their own net worth for a business or businesses in exchange for equity.

A term used to describe financing that is provided to companies and entrepreneurs. They can provide backing through capital financing, technological expertise, and/or managerial experience.

When entrepreneurs fund their startup(s) with their own personal savings and use money from friends and family

A private startup that is valued at over $1 billion

The number of customers that stop doing business with a company over a set period compared to the organization’s total clientele.

A startup that functions best on a small scale and has little potential for large growth

When a startup makes a quick, dramatic shift in its business approach, product, service, or target market

A center/program where startups are “incubated” through mentorship, space, resources and sometimes cash.

When a larger, more successful company buys out a smaller, failing company to gain its talented workforce, not its product or services.

The amount of money an entrepreneur spends over a set period compared to the startup’s available capital.

The combination and blending of two separate enterprises to form a new single business