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Business Vocabulary
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What is a the financial term for one puts money in your pocket and the other takes the money out
Financial Liabilites and Assets
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What is a clear set of plans, actions and goals that outlines how a business will compete in a particular market?
business strategy
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What are movements that are up. down or fluctuating in an industry?
trends
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What is the specific, measureable results that companies hope to maintain as their organization grows?
business objectives
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What does USP stand for?
Unique Selling Point(s)
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When should you write the executive summary for a business plan?
at the end
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What briefly introduces your business and the reason for creating the business plan?
executive summary
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What is the first thing the reader of a business plan should see?
cover page
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What is a short message for a business's reason to be operating to be read by employees, customers, vendors and stakeholders
Mission Statement
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What is the categorization of the target maret based on specific variables such as age, gender, education and income?
demographic segmentation
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What is a vivid mental image of what you wnat your business to be at some point in time in the future
Vision Statement
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What details how you are going to promote your business, attract new customers and keep existing clients?
marketing plan
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What is a standard or point of reference against which things can be compared?
benchmark
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What is a chain of busineeses or intermediaies through which the final buyer purchases a product or service?
Distribution channels
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After what should the Executive Summary be placed?
after the Table of Contents
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What are activities or goals that help your team accomplish everyday tasks and their additional duties
business priorities
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What shows the order of the business or marketing plan content?
Table of Contents
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