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DESCRIBING TRENDS
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giving you confidence or hope
ENCOURAGE The profits last year, whilst not huge, were encouraging.
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to reach the highest amount or level, before becoming lower
TO PEAK Sales of smartphones peaked at a billion, before dropping away.
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to increase quickly by a large amount
SHOOT UP Petrol prices have shot up in the last six months.
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to improve in order to reach the same standard or rate as someone or something
TO CATCH UP WITH SB/ STH He’s going to find it hard to catch up with the work he missed.
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to help something to increase, improve, or become more successful
BOOST She has presented at conferences to boost further investment.
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neither very great nor very small in amount, size, strength, or degree
MODERATE Under new management, there have been some moderate signs of growth.
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adopt antonyms
deny disallow disapprove discard neglect oppose.
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very sudden or extreme, and therefore attracting a lot of attention
SPECTACULAR Her spectacular rise to stardom coincided with a highprofile court case.
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to adopt (synonyms)
accept approve embrace endorse
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Large in amount or degree
SUBSTANTIAL We saw a substantial increase in the number of digital album sales earlier this year.
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happening, moving, or acting quickly
RADPID ( AJD) We are seeing a rapid growth in the use of the internet
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small in size, amount, or degree
SLIGHT There has been a slight increase in temperature.
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not as good as you had hoped for or expected
DISAPPOINTING The event was cancelled due to disappointing ticket sales.
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a reduction in the amount or level of something
A DIP Over the last few weeks we've seen a dip in the average daytime temperature.
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to improve
PICK UP Sales really need to pick up soon or we'll go out of business.
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a reduction in the amount or quality of something
A DECLINE There was a steady decline in the number of visitors.
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very large in size or quantity
ENORMOUS There is enormous interest in the project
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to reach the highest amount or level, before becoming lower
TO PEAK Sales of smartphones peaked at a billion, before dropping away.
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to stay more or less the same
REMAIN STABLE The population of the city remained stable between 2008 and 2009.
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a sudden increase in something such as price, value, or interest
SURGE v/n After posting videos online, there was a surge of interest.
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very unsuccessful
DISASTROUS The sales figures for this year are disastrous.
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to become popular or fashionable
TO CATCH ON Sports drinks have caught on as consumers have become more health conscious
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very large or noticeable
SIGNIFICANT The CEO resigned following a significant drop in sales.
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to stop becoming more or less, and remain the same
TO LEVEL OFF Oil prices should level off now that the crisis is over
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