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Unit 6 words Insight Intermediate

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  • to persuade sb to do sth by making them believe sth that is not true
    to trick
  • a person or company that sells goods to the public
    retailer
  • an advertisement on television or radio
    commercial
  • to advertise sth in order to increase its sales or make it popular
    promote
  • a large board near a road where advertisements are put
    billboard
  • a long, narrow advertisement on a website
    banner
  • the general impression that the product, company, organization etc gives to the public
    brand image
  • a short tune that is easy to remember, often used in advertising
    jingle
  • the money that you make when when you sell sth for more than it cost you
    profit
  • all of the advertisements, posters, billboards etc. that promote a product or service at a particular time
    advertising campaign
  • not very large
    modest
  • to plan and make a drawing of how sth will be made
    to design
  • a small advertisement you put in a newspaper if you want to buy or sell something, employ sb, find flat, etc.
    classified ad
  • to try a small amount of sth to see what it is like
    to sample
  • to buy something
    to purchase
  • a country, an area or a group of people that buys sth; the number of people that buys sth
    market
  • the practice of promoting products in a way that does not appear to be advertising, such as by product placement
    stealth marketing
  • extremely great or strong
    overwhelming
  • the power to affect, change or control sb/sth
    influence
  • a low price for sth in a shop, usually for a short time
    special offer
  • a type of large thin book with a shiny paper cover that you can buy every week or month containing articles, photographs, etc.
    glossy magazine
  • the people and activities involved in producing sth, providing a service, etc.
    industry
  • to start sth new or to show sth for the first time
    launch
  • products that are beautiful and very expensive
    luxury goods
  • the largest number or part of a group of people or things
    vast majority
  • small amounts of products that you don't have to pay for, which are given to you to test, try out, taste, etc.
    free samples
  • advertising material sent by email to people who have not asked for it
    spam
  • a person who buys things or uses services
    consumer
  • most of; the majority of
    great part of
  • a printed design or symbol that a company or an organization uses as its special sign
    logo
  • to have an effect on or power of sth/sth so that they change
    to influence
  • very big
    massive
  • to say definitely that you will do or not do sth or that sth will happen
    to promise
  • an arrangement of things for people to look at or buy
    display
  • to try to have an effect on a particular group of people
    target
  • the smaller number or part of a group, less than half
    tiny minority
  • a written or spoken statement or agreement that you will or will not do sth
    promise
  • a part or share of a whole
    large proportion
  • a possibility of sth dangerous or unpleasant happening; a situation that could be dangerous or have a bad result
    risk
  • a short phrase that is easy to remember and is used to make people notice something
    slogan
  • to put sth in a place where people will see it or where it will attract attention
    to put sth in a place where people will see it or where it will attract attention
  • to show sth that you have prepared to people
    to present
  • an advertisement that appears on your computer screen suddenly while you are browsing on the internet
    pop-up ad
  • detailed and careful study of sth to fid out more information about it
    research
  • to sell sth with the help of advertising
    to market
  • to have sth happen to you
    to experience
  • a company that creates advertising for other companie's product
    a company that creates advertising for other companie's products
  • information that a person has who knows a lot about a group or an organization because they are a part of it
    insider knowledge
  • to do sth that may mean that you get into a situation which is unpleasant for you
    to risk
  • something that you give to somebody or receive from sb
    present
  • something that you buy
    purchase
  • a small number or amount of sb/sth that is looked at, tested, exmined, etc. to find out what the rest is like
    sample
  • to do detailed and careful study of sth to find out more information about it
    to research
  • a quantity or number of sth that is important or large enough to be noticed or to have an effect
    significant amount
  • something that has happened to you
    experience
  • to make sth in large quantities using machines
    to manufacture goods
  • to pay sb back a sum of money, especially because they have paid too much or they are not happy with sth they have bought
    to refund
  • a small sheet of paper that advertises a product or an event and is given to a large number of people
    flier
  • a public statement that you give official support or agreement to a plan, statement, decision, etc.
    endorsement
  • to make sb do something by giving them good reasons
    to persuade
  • a sum of money that is paid back to you, especially because you paid too much or because you returned goods to a shop/store
    refund
  • a general change or development
    trend
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