KC2` | Baamboozle - Baamboozle | The Most Fun Classroom Games!

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Building trust is essential to a successful client relationship, what are the four (4) areas of the Trust Equation?

ARCC Framework: - Authority - Rapport - Reassurance - Credibility

What are the four (4) key areas of Facebook's Client First Engagement Model?

Know, Grow, Earn, and Show (How we show up)

What is the Meta Value Proposition framework?

FAB - Features, Advantages, Benefits

What is the agenda setting framework?

POINT (Purpose, Outline, INput, Transition)

True or False: Frameworks are just scripts

False

Budget conversations and recommendations should be... (3 items)

meaningful, data driven, and actionable.

What is the primary website that we run into that does not allow us to put a pixel on it?

Amazon

What are the 5 steps of the ad auction?

Opportunity, Retrieval, Ranking, Auction, Delivery

What is the Facebook Objection Handling Framework?

AQPC (Acknowledge, Question, Position, Check)

When we are setting up next steps and gaining commitment from our advertisers we use the STAM Framework. What are the components of STAM?

Simple, Time-bound, Actionable, Measurable

Which two items can you not change in your ad account? (or, you can change them, but the account will close and open a new one)

Time zone and currency

Where can you find resources to help you effectively handle clients campaign and potential performance related objections?

Knowledge Base

What is the Meta voice deployed by our sales teams?

Simple, Straightforward, Human

True or False: Micro Commitments allow you to set a tone towards action with the advertiser

True

True or False: "What do you think about the impact of this recommendation?" is an example of active voice

True

To keep our advertisers engaged and focused on the call, we use the SING framework. What are the components of the SING Framework?

Summarise, Input, Next Steps, Gain Agreement