Rick has an online shop selling Morty's to other Rick's that have lost their sidekick. He knows Rick's like to engage online, and he wants to encourage more of this on his posts.
Engagement
John Hammond has a PR crisis on his hands. He would like to run ads to bring awareness to his new safety protocols at Jurassic Park.
Awareness
Willy Wonka is running a promo selling candy bars with golden tickets inside of them. He doesn't have a pixel, but he would like to get more online orders.
Traffic
Regina George does a yearly Spring Fling sale on her website. She'd like to build up her pixel, so she can eventually retarget people who added to cart.
Traffic
Once Sarah Conner kills the Terminator, she sets up an Amazon shop selling disassembled pieces of it. She wants more sales.
Traffic (no pixel on Amazon)
Jennifer Walters wants to market her legal practice, hoping to get information from people who may be interested in hiring her.
Leads
Bob and Linda are running a promo for their family burger restaurant. When you download the restaurant app, you get a free burger of the day.
App Promotion
Your agency is working with a rock band. The band wants to have more shares on their video in order to have social proof that can be used to sign them onto record companies.
Engagement
Joyce Byers helps run ads for her employer, Melvald's General Store. They want more people in Hawkins to know about their halloween inventory this year.
Reach
The Ghost Busters would like to hire a new secretary. Before they schedule someone for an interview, they would like to receive information about what hours they would be available to work, and then only follow up with certain people.
Leads
Po and his father have a noodle shop in China. They want to encourage people to order online.
Sales
Demi is in charge of advertising Coachella's line up each year. The creative team just sent her finalized creatives to run for this year. Even though tickets aren't on sale yet, she wants as many people as possible to know about the event.
Awareness
After he returns to the shire, Bilbo sets up a business selling his home-made honey meade. He wants more people to come by his hobbit hole and purchase from him.
Sales
Leslie Knope has been given a budget to run ads impressing the importance of keeping our local parks clean and well kept. She has enthusiastically produced a video featuring the coworkers in her office.
Engagement
Monsters Inc just changed their entire business model. Mike and Sully are in charge of promoting the new slogan - “It’s laughter we’re after!”
Awareness
Jax runs an online store selling Vegan burritos and tamales. She has no in-person location, and only ships to Arizona.
Sales
Carmy is trying to hire a new chef for the Original Beef Chicagoland. He wants potential chefs to fill out a form with past experience so he can follow up with them.
Leads
Monica has volunteered to help her favorite coffee shop, Central Perk, get more people to their website so they can build up their pixel
Traffic
Daphne Bridgerton wants to run an ad to all the eligible bachelors in London, letting them know about her upcoming ball.
Reach
Dwight runs ads for a local organic beet farm and already has a very loyal following. He already has a lot of data on his Pixel, but he wants to build this up even further.
Traffic
On their 99th day of summer vacation, Phineas and Ferb launched an online store selling Perry the Platypus merch. They want more people to buy from their store.
Sales
Gru has an online Shopify store inspired by his daughters named “ITS SO FLUFFY I COULD DIE”. He wants to promote sales of their squishable unicorns.
Sales
The Phoenix Suns run frequent seasonal promotions on branded merch. Between tee shirts, jerseys, hats, and all the other merch items, they have upwards of 100 items listed on their website.
Sales
Spongebob lives in a pineapple under the sea and sells Krabby Patties. He would like more foot traffic (fin traffic?) to come through his shop.
Awareness