Study

Marketing

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  • What is geographic segmentation?
    marketing targeted towards a particular area/region
  • What is a brand?
    Elements that represent a company - logo, personality, USP, products/services.
  • Describe Virgin's 'See the World Differently' Campaign
    Advertisment of all types of customers who fly with them, changing of uniforms for staff to be more inclusive.
  • What does market segmentation mean?
    the process of dividing customers into segments
  • What is the marketing mix?
    A tool used to create an effective marketing plan/activities within an organisation
  • What is behavioural segmentation?
    marketing activities based on customer loyalty/usage rate
  • What does the AIDA model stand for?
    Attention, Interest, Desire, Action
  • Describe Easyjet's brand
    Orange colour, logo, low cost link.
  • What is USP in marketing?
    unique selling point of a company/product/service
  • Give an example of a partnership within the T&T industry
    Love Island/Jet 2
  • What is a marketing aim?
    an overall goal for the organisation
  • Name 3 methods in which a company can promote their business
    TV advertising, social media, brochures, leaflets.
  • Name 3 products/services sold by TUI
    Package holidays/ancillary product/services
  • Name the 7P's of the marketing mix
    Price, Place, Product, Promotion, Physical Evidence, Processes, People.
  • What is psychographic segmentation?
    markting activities based on social/lifestyle/personality
  • What is a niche market?
    a small segment of customers with specific needs/wants
  • What does diversification mean in relation to marketing?
    a strategy in which a company seeks growth by adding products or markets
  • What is demographic segmentation?
    marketing activities targeted towards age, sex, religion, family size etc.
  • What does SWOT stand for?
    Strengths, Weaknesses, Opportunities, Threats
  • What is a marketing objective?
    How the organisation will achieve its overal aim/goal
  • What factors does a PESTLE consider?
    Political, Economic, Social, Technological, Legal, Environment
  • What is the product life cycle?
    the length of time from a product first being introduced to consumers, until it is removed from the market
  • Define marketing
    the process of engaging customers into your companys product/service
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