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Do you think advertisements are effective in influencing people’s buying decisions? Why or why not?
Yes, I believe ads are quite effective because they create awareness and desire for products. For example, if I see an appealing ad for a new smartphone, I migh
What types of advertisements do you notice the most (TV, online, billboards, etc.)?
I mostly notice online ads, especially on social media and YouTube. They’re hard to avoid because they pop up everywhere. I also see billboards when I’m outside
Have you ever bought something because of an advertisement? What was it?
Yes, once I saw an ad for wireless headphones with a special discount. The ad made them look very convenient, so I bought them. Luckily, they were as good as ad
What is the most memorable ad you’ve ever seen? Why did it stick in your mind?
I remember a funny Coca-Cola ad where people shared drinks and became friends. It was heartwarming and made me associate the brand with happiness. Good storytel
Do you prefer funny, emotional, or informative ads? Why?
I prefer funny ads because they’re entertaining and don’t feel like forced selling. Emotional ads can be powerful, but sometimes they feel manipulative.
Do you think some advertisements are misleading or unethical? Give examples.
Yes, some ads exaggerate benefits or hide side effects. For example, weight loss products often show unrealistic results, which can deceive people.
Should there be stricter regulations on advertising, especially to children? Why?
Definitely. Children are easily influenced, and ads for junk food or expensive toys can pressure parents unfairly. Stricter rules would protect them.
Do you think some advertisements are misleading or unethical? Give examples.
Yes, some ads exaggerate benefits or hide side effects. For example, weight loss products often show unrealistic results, which can deceive people.
How have digital ads (like YouTube or Instagram ads) changed advertising?
They’re more personalized and interactive now. Instead of just watching an ad, you can click and buy instantly. However, they’re also more intrusive because the
Do you use ad blockers? Why or why not?
Yes, I use them because online ads can be distracting. Some websites have too many pop-ups, which ruin the browsing experience.
How do you think AI will change advertising in the future?
AI will probably make ads even more targeted by analyzing our behavior. It might also create personalized video ads
Are advertisements different in your country compared to others? How?
Yes, in my country, ads often focus on family values, while in Western countries, they might be more humorous or individualistic.
Do you think global brands should adapt their ads for different cultures?
Absolutely. What works in one culture might offend another. For example, an ad showing too much skin might be fine in Europe but unacceptable in conservative co
Do celebrities and influencers make ads more or less trustworthy?
It depends. If the celebrity genuinely uses the product, it feels more authentic. But some influencers promote anything for money, which makes their ads seem fa
Would you prefer a world with no ads at all? What would be the consequences?
No, because ads help businesses grow and inform consumers. However, without ads, we might rely more on word-of-mouth, and new brands would struggle to get notic
If you could ban one type of advertisement what would it be and why?
I’d ban gambling ads because they can lead to addiction and financial problems. They target vulnerable people, which is unethical.
Misleading
 
Gives false or exaggerated information
 
Provides useful information
 
Seeing an ad too many times
to promote
 
to advertise or support something
 
to aim at a specific group
 
to give a review
to target
 
to advertise or support something
 
to aim at a specific group
 
to recommend
Consumer
 
A person who buys products
 
The group of people an ad is aimed at.

Overexposed
 
Seeing an ad too many times
 
Gives false or exaggerated information
 
Provides useful information
Informative
 
Provides useful information
 
Seeing an ad too many times
 
Gives false or exaggerated information
Annoying
 
Irritating or too frequent
 
Seeing an ad too many times
 
Gives false or exaggerated information
How has social media advertising changed the way companies promote products?
...
Describe an ad you remember well. What made it effective or annoying?
...
Do you think advertising is more persuasive or misleading? Why?
....
Smart ______ compare prices before buying.
 
consumers
 
billboards
 
slogans
 
testimonials
The store has a _________ : 50% off this weekend.
 
special offer
 
call to action
 
advertisement
The funny video became ________ for the brand.
 
viral marketing
 
influencer marketing
 
call to action
I’m tired of that ad—it’s so ______!
 
overexposed
 
persuasive
 
misleading
The ad was ________because the product didn’t work as promised.
 
misleading
 
persuasive
 
overexposed
 
viral marketing
The website’s _____ said ‘Sign up today for a free trial!’
 
call to action (CTA)
 
billboard
 
influencer marketing
 
advertisement
The shampoo ad included a ______ from a happy customer.
 
testimonial
 
call to action
 
advertisement
The ad was so _____ that I bought the product.
 
persuasive
 
target audience
 
testimonial
Many beauty brands use ______ on Instagram.
 
influencer marketing
 
billboards
 
slogans
There’s a huge ________ for Coca-Cola near the highway.
 
billboard
 
influencer marketing 
 
slogan
The new car _________ on TV looks amazing!
 
commercial 
 
billboard
 
target audience
McDonald’s ______ ‘I’m lovin’ it’ is very catchy.
 
slogan
 
ad
 
billboard
This ad’s ________ is teenagers who love music.
 
target audience
 
ad
 
slogan
 Nike is a well-known _______ for sports shoes.
 
brand
 
slogan
 
ad
I saw an interesting_______for a new smartphone on YouTube.
 
advertisement (Ad)
 
slogan
 
billboard
Special offer
 
A discount or deal
 
A company’s name or logo and identity
 
Ads that spread quickly online
Commercial
 
A paid promotion on TV or radio
 
A discount or deal
 
A short and catchy phrase used in advertising
Viral marketing
 
Ads that spread quickly online
 
A paid promotion on TV or radio
 
A discount or deal
Testimonial
 
A customer’s positive review in an ad
 
A discount or deal
 
A phrase encouraging action
Call to action
 
A phrase encouraging action
 
Ads that spread quickly online
 
Ads that spread quickly online
Influencer marketing
 
Using social media personalities to promote products
 
A phrase encouraging action
 
A customer’s positive review in an ad
Billboard
 
A large outdoor advertisement
 
A customer’s positive review in an ad
 
A discount or deal
Slogan
 
A short and catchy phrase used in advertising
 
A large outdoor advertisement
 
A phrase encouraging action
Target audience
 
The group of people a product or ad is aimed at
 
A paid promotion on TV or radio
 
A phrase encouraging action
Brand
 
A company’s name or logo and identity
 
A discount or deal
 
A paid promotion on TV or radio
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