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Marketing mix
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What does a travel agency consutant has to do?
...
What's the difference between a miniple, multiple and a holiday hypermarket?
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What are the types of travel agencies?
Independent, miniple, multiple, holiday hypermarket, freelancers, etc.
Which are the 6 stages of the selling process?
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Why should products/services change with time?
...
Name a perishable product/ service in Travel and Tourism
Concert tickets, train tickets, meals in a restaurant...
Why do you need a SWOT Analysis?
To identify the strengths, weaknesses, opportunities and threats of an organization
Mention the 4 stages in the marketing process
Identify customer's needs, create a product or service, promote the product or service, evaluate feedback
The systematic and coordinated execution of business policies by both private or public sector tourism organizations operated at the local, regional, national,
Marketing
Give an example of a promotional technique use in a local organization.
....
Name 5 promotional techniques.
Advertising, direct marketing, PR, Displays, Sponsorship, demostrations, sales promotions, Brochures, Celebrity appearances, paying to display your logo
What is peak and off-peak pricing?
Adapting prices according to the demand.
What factors affect the place of sale?
Where the target audience is, how they would like to purchase the product, the cost.
It relates to the distribution point of the product, or the location where the customer buys the product or service.
Place
a particular group of customers that an organisation has decided to aim its products and services towards through marketing efforts.
Target Market
what makes your product or service different from other products or services in the market.
Unique Selling Point
What are the four P's in the Marketing mix?
Product, place, promotion, price
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