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What are the four P's in the Marketing mix?
Product, place, promotion, price
what makes your product or service different from other products or services in the market.
Unique Selling Point
a particular group of customers that an organisation has decided to aim its products and services towards through marketing efforts.
Target Market
It relates to the distribution point of the product, or the location where the customer buys the product or service.
Place
What factors affect the place of sale?
Where the target audience is, how they would like to purchase the product, the cost.
What is peak and off-peak pricing?
Adapting prices according to the demand.
Name 5 promotional techniques.
Advertising, direct marketing, PR, Displays, Sponsorship, demostrations, sales promotions, Brochures, Celebrity appearances, paying to display your logo
Give an example of a promotional technique use in a local organization.
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The systematic and coordinated execution of business policies by both private or public sector tourism organizations operated at the local, regional, national,
Marketing
Mention the 4 stages in the marketing process
Identify customer's needs, create a product or service, promote the product or service, evaluate feedback
Why do you need a SWOT Analysis?
To identify the strengths, weaknesses, opportunities and threats of an organization
Name a perishable product/ service in Travel and Tourism
Concert tickets, train tickets, meals in a restaurant...
Why should products/services change with time?
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Which are the 6 stages of the selling process?
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What are the types of travel agencies?
Independent, miniple, multiple, holiday hypermarket, freelancers, etc.
What's the difference between a miniple, multiple and a holiday hypermarket?
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