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Advertising Techniques

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    Advertising Techniques
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  • Explain the advertising technique: Emotional Appeal
    evoke a strong emotional response from the audience, such as joy, sadness, fear, or excitement./ establish a deeper connection
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  • Explain the advertising technique: Social Proof
    everages customer testimonials, endorsements, and social media mentions to build trust and credibility.
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  • Explain the advertising technique: Bandwagon Advertising
    persuades the audience to adopt a product, service, or idea because it is popular or widely accepted. This technique taps into the human desire to be part of th
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  • Explain the advertising technique: Scarcity
    creates a sense of urgency and encourages quick action from consumers. emphasizes the limited availability
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  • Explain the advertising technique: Celebrity Endorsements
    leverages the celebrity’s fame, credibility, and appeal to attract attention and transfer positive associations to the brand.
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  • Explain the advertising technique: Humour
    to grab the audience’s attention. Ads that manage to bring a smile or a laugh are not only more memorable but also create a positive bond with the brand.
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  • Explain the advertising technique: Repetition
    helps reinforce the brand’s message, making it more likely for the ad to stick in the viewer’s mind and influence recall and recognition
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  • Explain the advertising technique: Comparative Advertising
    compares its product or service to a competitor’s, highlighting its advantages./can effectively draw attention to specific features that set a brand apart
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  • Explain the advertising technique: Fear
    evoke fear or concern about potential negative outcomes to motivate consumers to seek solutions from the advertised product or servic
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  • Explain the advertising technique: Logical Appeal
    relies on presenting rational arguments, data, statistics, or factual information to convince consumers of a product’s or service’s value.
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  • Explain the advertising technique: Color Psychology
    uses specific colors to shape how people feel, think, and act. In advertising/Different colors can trigger emotions such as urgency, trust, or excitement
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  • Explain the advertising technique: Storytelling
    conveying a brand’s message through a narrative that connects with the audience emotionally.create meaningful connections, making the brand more relatable and m
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  • Explain the advertising technique: Visuals
    enhances the attractiveness of adsVisually appealing content can draw attention, convey messages quickly, and leave a stronger impression on the viewer’s mind,
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  • Explain the advertising technique: Music
    set the mood and enhance the ad’s emotional impact. The right tune can complement the message, evoke certain emotions, and make the ad more engaging.
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  • Explain the advertising technique: Interactive Content
    more engaging and personal offering a unique and memorable experience that can strengthen the connection between the brand and its audience.
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  • Explain the advertising technique: Influencer Marketing
    By leveraging influencers’ reach and credibility, brands can introduce their offerings to a larger, more engaged audience.
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