leverages the warmth and comfort of familiar experiences or trends to generate a positive feeling toward the brand or product.

By leveraging influencers’ reach and credibility, brands can introduce their offerings to a larger, more engaged audience.

presents a common issue that the target audience faces and then positions the brand’s product or service as the perfect solution.

persuades the audience to adopt a product, service, or idea because it is popular or widely accepted. This technique taps into the human desire to be part of th

evoke a strong emotional response from the audience, such as joy, sadness, fear, or excitement./ establish a deeper connection

relies on presenting rational arguments, data, statistics, or factual information to convince consumers of a product’s or service’s value.

compares its product or service to a competitor’s, highlighting its advantages./can effectively draw attention to specific features that set a brand apart

helps reinforce the brand’s message, making it more likely for the ad to stick in the viewer’s mind and influence recall and recognition

to grab the audience’s attention. Ads that manage to bring a smile or a laugh are not only more memorable but also create a positive bond with the brand.

evoke fear or concern about potential negative outcomes to motivate consumers to seek solutions from the advertised product or servic

uses specific colors to shape how people feel, think, and act. In advertising/Different colors can trigger emotions such as urgency, trust, or excitement

Sensory appeal in advertising targets the senses — sight, sound, touch, taste, and smell — to create a more vivid and memorable experience. A