Share BECS Term 1 Parcial/Exam Revision
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Define using examples: to market to
to promote and sell products or services to a specific group of people, e.g., "The company markets its products to young professionals."
Define using examples: to be geared towards
to be designed or intended for a particular audience or purpose, e.g., "This app is geared towards busy parents."
Define using examples: to break into
to enter a new market or industry, often with difficulty, e.g., "The startup is trying to break into the tech industry."
Define using examples: to bring out
to release a new product or service, e.g., "The company brought out a new smartphone model this year."
Define using examples: to be positioned as
to be presented or perceived in a specific way in the market, e.g., "The brand is positioned as a luxury option."
Define using examples: to roll out
to introduce a product or service gradually across different areas, e.g., "The bank rolled out its new mobile app nationwide."
Define using examples: to be targeted at
to be directed towards a specific audience, e.g., "The ad campaign is targeted at teenagers."
Define using examples: to take off
to become popular or successful quickly, e.g., "The new social media platform took off among young users."
Define using examples: to stand out
to be noticeable or distinct from others, e.g., "The unique packaging makes the product stand out on the shelves."
Define using examples: product placement
the inclusion of a branded product in movies or TV shows as a form of advertising, e.g., "The soda brand had prominent product placement in the film."
Define using examples: brand manager
a person responsible for the marketing and development of a specific brand, e.g., "The brand manager oversees all campaigns for the product line."
Define using examples: brand loyalty
the tendency of consumers to continue buying the same brand over time, e.g., "Brand loyalty keeps customers returning despite higher prices."
Define using examples: brand ambassador
a person, often a celebrity, who promotes a brand by representing it publicly, e.g., "The athlete became a brand ambassador for the sportswear company."
Define using examples: search engine optimisation (SEO)
the process of improving a website's visibility on search engines to attract more visitors, e.g., "The company invested in SEO to increase web traffic."
Define using examples: to go upmarket
to shift towards selling more expensive, higher-quality products, e.g., "The retailer decided to go upmarket to attract affluent customers."
Define using examples: to go downmarket
to shift towards selling cheaper, lower-quality products, e.g., "The brand went downmarket to appeal to a broader audience."
