a person responsible for the marketing and development of a specific brand, e.g., "The brand manager oversees all campaigns for the product line."
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15
Rewrite using hedging language: The data shows that this advertising campaign is ineffective.
The data appears to indicate that this advertising campaign may be ineffective.
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15
Define using examples: brand ambassador
a person, often a celebrity, who promotes a brand by representing it publicly, e.g., "The athlete became a brand ambassador for the sportswear company."
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banana
Go to last place!
Oops!
star
Double points!
Okay!
gift
Win 25 points!
Okay!
thief
Give points!
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15
Identify Q type and problem:How much do you agree with the statement: 'It is not uncommon to disapprove of infrequent communication from customer service'? totally agree /agree/ neither agree nor disagree/ disagree /totally disagree
scale question, includes a double negative, making it confusing for respondents.
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15
Define using examples: to stand out
to be noticeable or distinct from others, e.g., "The unique packaging makes the product stand out on the shelves."
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15
Define using examples: to be positioned as
to be presented or perceived in a specific way in the market, e.g., "The brand is positioned as a luxury option."
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eraser
Reset score!
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magnet
Take 25 points!
Okay!
fairy
Take points!
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baam
Lose 10 points!
Oops!
lifesaver
Give 25 points!
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rocket
Go to first place!
Okay!
rocket
Go to first place!
Okay!
lifesaver
Give 25 points!
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15
What's the difference between primary and secondary research?
Primary collects new data (e.g., surveys), secondary uses existing data (e.g., reports).
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15
Define using examples: to be targeted at
to be directed towards a specific audience, e.g., "The ad campaign is targeted at teenagers."
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15
Is it primary, secondary, or mixed method research - A startup surveys its users and reviews competitor reports to improve its app.
Mixed method research
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15
Identify Q type and problem: Do you drink a lot of alcohol? a. yes b. no (if yes, got to question 5; if no, go to question 2)
filter question; inappropriate and leading; insufficient options; what is "a lot"?
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15
Define using examples: search engine optimisation (SEO)
the process of improving a website's visibility on search engines to attract more visitors, e.g., "The company invested in SEO to increase web traffic."
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15
Define using examples: to be geared towards
to be designed or intended for a particular audience or purpose, e.g., "This app is geared towards busy parents."
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15
Define using examples: niche market
a small, specialized segment of the market, e.g., "The company focuses on a niche market of eco-friendly baby products."
