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What does customer centric mean?
it means a business focuses on understanding and meeting customer needs
What does market research mean?
It means collecting data from primary and secondary sources about customers, competitors and suppliers
What is primary research?
This is first-hand research were the data is collected through surveys, quizzes and first hand research
What is secondary research?
This is second-hand research found online and in journals, websites and books
What is quantitative research?
research questions that are numerical (numbers)
What is qualitative research?
questions seek answers that are words or sentences (words) and do not have numerical values
How can we find the customers' true need?
Market research - surveys, questionaries, observations and continued customer centric focus over months and years
What are three market research questions for to find out about pet owners.
1. How many pets do you own? 2. How much do you spend on pet food per month? 3. How often do you buy pet toys? 4. What are some challenges in pet ownership?
Where do we start when creating a new business or product?
With customer research - understand the customer needs, their purchase behavior
