What are three market research questions for to find out about pet owners.
1. How many pets do you own? 2. How much do you spend on pet food per month? 3. How often do you buy pet toys? 4. What are some challenges in pet ownership?
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15
What is qualitative research?
questions seek answers that are words or sentences (words) and do not have numerical values
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15
Where do we start when creating a new business or product?
With customer research - understand the customer needs, their purchase behavior
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How can we find the customers' true need?
Market research - surveys, questionaries, observations and continued customer centric focus over months and years
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What is primary research?
This is first-hand research were the data is collected through surveys, quizzes and first hand research
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What does market research mean?
It means collecting data from primary and secondary sources about customers, competitors and suppliers
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thief
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25
seesaw
Swap points!
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rocket
Go to first place!
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thief
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lifesaver
Give 25 points!
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rocket
Go to first place!
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rocket
Go to first place!
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thief
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15
What is secondary research?
This is second-hand research found online and in journals, websites and books
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What is quantitative research?
research questions that are numerical (numbers)
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eraser
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star
Double points!
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shark
Other team loses 15 points!
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baam
Lose 20 points!
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15
What does customer centric mean?
it means a business focuses on understanding and meeting customer needs
