The use of words such as "we", "you", "us" and "our" is known as...
Personal Pronouns / Inclusive Language
The intended effect of personal pronouns / inclusive language is...
To make the reader feel encouraged because they become included. This may also make them feel responsible to recommend the action or belief of the writer.
Emotive language is...
: Words or phrases that evoke particular feelings or emotions in the reader.
Rhetorical question is...
We all know this one, don’t we? A question that asked merely for effect, with no answer expected.
The intended effect of rhetorical questions are...
To emphasize a point or just to get the audience thinking.
Statistics and data are...
Using numbers and facts to provide convincing information.
The intended effect of using statistics and data is...
This is particularly powerful because the reader feels they cannot argue with facts and statistics.
Using an expert opinion means...
Quoting the opinion of an expert when their opinion corresponds with the writer’s point of view.
What is the intended effect of using an expert opinion?
Experts are often referenced to make one side of an issue seem stronger and more believable.
What is an ancedote?
Short accounts of events told in brief stories.
What is the intended effect of an ancedote?
It is intended to create a sympathetic response with a friendly persuasive effect.
What is alliteration?
Where a sequence of words share the same phonetic sound at the start.
What is the intended effect of alliteration?
Alliteration gives the writing a more rhythmical and memorable quality.
What is description and imagery?
This is where an author uses creative writing techniques (eg: similes and metaphors) to create emotive pictures or anecdotes in the reader’s mind.
What is description and imagery?
This is where an author uses creative writing techniques (eg: similes and metaphors) to create emotive pictures or anecdotes in the reader’s mind.
