The use of words such as "we", "you", "us" and "our" is known as...
Personal Pronouns / Inclusive Language
The intended effect of personal pronouns / inclusive language is...
To make the reader feel encouraged because they become included. This may also make them feel responsible to recommend the action or belief of the writer.
Emotive language is...
: Words or phrases that evoke particular feelings or emotions in the reader.
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