How do car adverts appeal to people's aspirations?
'...maybe suggest a sense of the adventures that you might have in your new car (...) Maybe it makes them feel that other people will look up to them (...).
15
Which ads are about fitting in with your peer group?
'Other ads might be about fitting in with your peer group (...). This is true of (...) advertising for fashion or music, for gadgets like, say, phones or iPods'
10
According to some ads about fashion, music or gadgets, when can someone be left out?
'the message is that if you haven't got one of these, then you're left out, you're not part of the group'.
15
Which adverts may say that you need to pamper yourself?
'going back to that supermarket or food brand, some adverts basically say, 'We're not the cheapest; we're a luxury, but you deserve (...) to pamper yourself'.
15
What do adverts that appeal to negative emotions set out to do?
PUBLIC HEALTH ADS: some ads definitely set out to shock people. CHARITY ADS: set out to shock people or make them feel guilty.
15
What can backfire? Why?
When they 'use the wrong tone of voice' in adverts that appeal to negative emotions. People don't like to be shouted or lectured at in ads'.
15
When can charities and health campaigns turn people off?
When they 'use the wrong tone of voice. People don't like being shouted or lectured at'.
15
What do advertising companies set up?
'These days advertising companies often set up discussion groups online and check responses in different countries'.
15
What's heavily regulated? How?
Things like beer advertisements. 'You can't: show people under 25 in them (...) too much enjoyment, sexual achievement, etc. make them the ad too funny (...)'.
15
How do ads for online gaming and betting flatter people?
'The message there is: 'We all know that betting is a bit silly and not very good for you, but it's fun; and you're the kind of person who likes a bit of fun'
