How do car adverts appeal to people's aspirations?
'...maybe suggest a sense of the adventures that you might have in your new car (...) Maybe it makes them feel that other people will look up to them (...).
Which ads are about fitting in with your peer group?
'Other ads might be about fitting in with your peer group (...). This is true of (...) advertising for fashion or music, for gadgets like, say, phones or iPods'
According to some ads about fashion, music or gadgets, when can someone be left out?
'the message is that if you haven't got one of these, then you're left out, you're not part of the group'.
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