🗣️ Opinion: Why are customers so tempted by cheap deals even if they don’t need the product? 🛍️. 💡because / tempted / impulsive 🔗 I believe that
Model answer: I believe that customers are tempted because of impulsive behaviour and attractive pricing strategies.
15
⚖️ Dilemma: You discover your company’s low prices depend on questionable suppliers. What do you do? 😬. 💡even though / ethical / reputation 🔗From my perspective
Model answer: From my perspective, even though it reduces costs, it could damage our ethical reputation.
20
🌍 Scenario: Your company wants to introduce a low-cost product line. What risks should you consider? 📦. 💡risk / brand / damage 🔗One risk is that
Model answer: One risk is that the brand image could suffer, which may damage customer trust.
20
🎯 Challenge :Explain “trade-off” in 20 seconds + give a business example ⏱️.💡balance / cost / quality 🔗 For example
Model answer: A trade-off is a balance between cost and quality; for example, cheaper production may reduce product quality.
25
🗣️Opinion: Should governments regulate low-cost companies more strictly? 🏛️. 💡 regulation / protect / consumers 🔗I would argue that
Model answer: I would argue that regulation is necessary to protect consumers from unfair practices.
15
🌍 Scenario: Your company uses a “pay for extras” model. Customers complain. What do you do? ✈️. 💡feedback / transparent / pricing 🔗 To solve this
Model answer: To solve this, we should make pricing more transparent and respond to customer feedback.
20
⚖️ Dilemma: Invest in sustainability or keep prices low? 🌱💰. 💡although / sustainable / expensive 🔗 Ideally
Model answer: Ideally, we should invest in sustainable practices, although they are more expensive initially.
20
💬 Quote:, “Customers don’t care how cheap it is if the experience is bad.” 😤
👉 Do you agree? 👉 What matters more: price or experience?
5
🎭 Roleplay:👤 Student A: Marketing manager .👤 Student B: CEO
🎯 Task: Decide how to promote a low-cost product 💡 Words to use: campaign / attract / target
10
🗣️Opinion: Is overconsumption driven by low-cost business models? 🛒 💡 overconsumption / influence / behaviour 🔗 It seems that
Model answer: It seems that low-cost models influence consumer behaviour and increase overconsumption.
15
🌍 Scenario: Your company wants to copy Shein’s on-demand model. Good idea? 📦 💡model / flexible / demand 🔗This could be
Model answer: This could be a flexible model that responds quickly to demand.