Advertising and Persuasion: Reading comprehension | Baamboozle - Baamboozle

English 10 Public

Advertising and Persuasion: Reading comprehension

Study Slideshow

2️⃣ What is the slogan of the ad?

Open hapiness

1️⃣ What product is being advertised?

Cocacola

3️⃣ What problem does the ad say it can solve?

It gives you hapiness if you don't have it

4️⃣ Give one phrase from the ad that makes it sound trustable.

taste the original vibe!

5️⃣ What persuasive technique is used in “Everyone’s talking about it — have you tried it yet?”

Rhetorical question

Why does the ad use the word “hapiness”?

To make the drink sound bright, positive, energizing, or happy.

“Helps you feel fresh and focused.” Is this emotional or logical appeal? Explain.

Logical — it suggests a practical benefit (energy/focus).

Create a new slogan for Cocacola

What image or sound would make this ad more persuasive?

• Bright splashes • Upbeat music • Kids smiling after drinking it

Would this ad work on people your age? Why/why not?

Advertising and Persuasion: Reading comprehensio ...