Share บทที่ 4 Why we buy
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Internet marketing is the fastest-growing type of marketing.
True (บทความบอกว่า “Internet marketing is the fastest-growing and most effective type of marketing.”)
Traditional advertisements in newspapers, magazines or on TV are effective for most people.
False (เนื้อหาอธิบายว่า “Traditional advertisements… are ineffective for most people.”)
Only 1–3% of the people who see traditional ads will potentially buy the product.
True (มีข้อความว่า “Only 1–3% of people who see traditional ads will potentially buy the product.”)
People buy things online over 50%.
False (บทความไม่ได้ระบุตัวเลขเปอร์เซ็นต์ว่ามากกว่า 50% มีแค่บอกว่า “Most of us buy things online.”)
Internet marketers use special events at shopping centres to advert their products.
False (บทความกล่าวถึง Internet tools (websites, social media, emails, blogs) ไม่ได้กล่าวถึง shopping centres)
Internet marketers can target people who are likely to buy their products.
True (เนื้อหาบอกว่า “Internet marketers can target people who are interested in or shopping for their products.”)
People always buy products endorsed by celebrities.
False (บอกว่า “We are more likely to buy products… recommended by friends or celebrities.” แต่ไม่ใช่ always)
People are more likely to buy products recommended by friends or celebrities.
True (ย่อหน้าที่เกี่ยวกับ celebrity marketing มีข้อความตรงว่า “We are all more likely to buy products which our friends or celebrities recommend.”)
To persuade people buying things is a marketing technique that uses celebrities’ friends to help people decide what to buy.
False (ข้อความจริงคือใช้ celebrities หรือ influencers ไม่ใช่ celebrities’ friends)
Content marketing gives free and useful information that makes readers trust the site.
True (ตอนท้ายบอกว่า “Content marketing gives a lot of free and useful content about a topic… readers are more likely to trust the site.”)
