บทที่ 4 Why we buy

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Internet marketing is the fastest-growing type of marketing.

True (บทความบอกว่า “Internet marketing is the fastest-growing and most effective type of marketing.”)

Traditional advertisements in newspapers, magazines or on TV are effective for most people.

False (เนื้อหาอธิบายว่า “Traditional advertisements… are ineffective for most people.”)

Only 1–3% of the people who see traditional ads will potentially buy the product.

True (มีข้อความว่า “Only 1–3% of people who see traditional ads will potentially buy the product.”)

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