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What type of market segmentation focuses on people’s hobbies, lifestyles, and values?
Psychographic Segmentation
What type of segmentation divides customers based on their location, such as cities, regions, or climate?
Geographic Segmentation
Which type of segmentation groups people based on characteristics like age, gender, income, and education?
Demographic Segmentation
A company selling surfboards targets customers near the beach rather than in landlocked areas. Which type of segmentation is being used?
Geographic Segmentation
A luxury car brand markets to high-income individuals who value status and performance. Which segmentation strategy is being applied?
Psychographic Segmentation
Which utility improves a product’s appeal by making it available at the right time, such as seasonal decorations being sold before the holidays?
Time Utility
A restaurant offers online ordering and delivery to make purchasing easier for customers. What type of utility is this?
Possession Utility
What utility is created when raw materials like cotton are transformed into clothing?
Form Utility
Which utility ensures products are available where customers want to buy them, such as snacks being sold in vending machines at schools?
Place Utility
A company provides detailed instructions and customer support to help buyers understand their new product. Which utility does this create?
Information Utility
Which part of a SWOT analysis focuses on external factors that could harm a business, like competition or economic downturns?
Threats
What part of SWOT analysis examines external factors a business could take advantage of, like a new market trend?
Opportunities
A company has a well-known brand name and loyal customers. Which part of SWOT does this represent?
Strengths
A new business lacks funding and has little brand recognition. Which part of SWOT would this be listed under?
Weaknesses
What type of segmentation is being used when a company targets young professionals who value convenience and technology?
Psychographic Segmentation
A sneaker brand releases a limited-edition shoe designed specifically for marathon runners. What type of segmentation is this?
Behavioral Segmentation
