A competitor releases a cheaper alternative to your product. Which part of SWOT analysis does this represent?
Threats
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15
A coffee shop adds a mobile app so customers can order ahead and skip the line. Which utility does this improve?
Possession Utility
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15
Which part of a SWOT analysis focuses on external factors that could harm a business, like competition or economic downturns?
Threats
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15
What is the key difference between form and task Utility?
Form Utility improves a product by changing its physical form (e.g., wood into furniture), while Task Utility adds value through a service (e.g., car repair
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15
What type of segmentation divides customers based on their location, such as cities, regions, or climate?
Geographic Segmentation
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15
What part of SWOT analysis examines external factors a business could take advantage of, like a new market trend?
Opportunities
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seesaw
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fairy
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gift
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thief
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15
What utility is created when raw materials like cotton are transformed into clothing?
Form Utility
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15
A sunscreen brand markets its products more heavily in Florida and California than in Alaska. Which type of segmentation is being used?
Geographic Segmentation
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15
Rising material costs make production more expensive for a company. Which part of SWOT analysis would this go under?
Threats
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15
How does Spotify use behavioral segmentation to recommend music?
By analyzing listening habits and suggesting playlists based on past behavior.
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15
A clothing brand offers a feature on its website that lets customers customize their T-shirts. What utility is being created?
Form Utility
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eraser
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star
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rocket
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banana
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15
A hotel chain offers discounts for repeat guests to encourage loyalty. Which segmentation method is being used?
