Share Business Partner B1+ Unit 2.1 Vocabulary (multiple choice)
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The company decided to take a cautious _____________ to expansion. There was a lot of risk involved.
core
growth
afield
approach
_________________ the brand means extending it.
stretching
launching
approaching
venturing
The ________ business is the main activity of a company.
core
launch
approach
afield
If you had to stretch a well-known brand, how would you ______________ it?
core
found
expand
further
Brand stretching can sometimes go wrong and ________________ a brand.
disappoint
devalue
decrease
decline
To grow our ______ of clients, we need to make some important changes to our product lines.
image
target
base
core
The marketing department decided that product _________ was the best way to strengthen the brand so you may see our products on TV sometimes.
placement
knowledge
engagement
information
The Sales Director wants to export goods _________ afield and is targeting Asian markets.
further
long
outside
beyond
Brand ____________ is when customers buy products from the same brand over and over again.
engagement
venture
loyalty
history
The did not want to __________ into any new markets until they were sure that the product was perfect.
devalue
venture
place
afield
Changing the packaging alone will not necessarily improve the brand ___________ .
sign
venture
image
mark
The red and white Coca-Cola __________ is recognisable all over the world.
sign
logo
image
mark
