Share Business Partner B1+ Unit 2.1 Vocabulary (multiple choice)
Save to Folder
The company decided to take a cautious _____________ to expansion. There was a lot of risk involved.
afield
approach
core
growth
_________________ the brand means extending it.
launching
stretching
venturing
approaching
The ________ business is the main activity of a company.
approach
launch
core
afield
If you had to stretch a well-known brand, how would you ______________ it?
core
found
expand
further
Brand stretching can sometimes go wrong and ________________ a brand.
devalue
decline
decrease
disappoint
To grow our ______ of clients, we need to make some important changes to our product lines.
core
target
base
image
The marketing department decided that product _________ was the best way to strengthen the brand so you may see our products on TV sometimes.
placement
engagement
knowledge
information
The Sales Director wants to export goods _________ afield and is targeting Asian markets.
long
further
outside
beyond
Brand ____________ is when customers buy products from the same brand over and over again.
loyalty
engagement
history
venture
The did not want to __________ into any new markets until they were sure that the product was perfect.
venture
place
devalue
afield
Changing the packaging alone will not necessarily improve the brand ___________ .
sign
venture
mark
image
The red and white Coca-Cola __________ is recognisable all over the world.
sign
image
logo
mark
