Brand stretching can sometimes go wrong and ________________ a brand.

_________________ the brand means extending it.

If you had to stretch a well-known brand, how would you ______________ it?

The ________ business is the main activity of a company.

The red and white Coca-Cola __________ is recognisable all over the world.

The company decided to take a cautious _____________ to expansion. There was a lot of risk involved.

Brand ____________ is when customers buy products from the same brand over and over again.

The did not want to __________ into any new markets until they were sure that the product was perfect.

Changing the packaging alone will not necessarily improve the brand ___________ .

The marketing department decided that product _________ was the best way to strengthen the brand so you may see our products on TV sometimes.

The Sales Director wants to export goods _________ afield and is targeting Asian markets.

To grow our ______ of clients, we need to make some important changes to our product lines.