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A form of outdoor advertising usually featuring a large illustration typically found near busy roads
billboards
Using events such as football matches or the Olympics to promote brands and products
sports advertising
A well known person appears in an advertisement either on screen or as a voice over
celebrity advertising or endorsement
One of the cheapest forms of paper advertising which are handed out on the street
flyers
Windows appear on the screen advertising something when you are looking at a website
pop - up online advertising
One of the original and most common forms of advertising in printed media.
magazine and newspaper advertisements
Average number of copies of a magazine sold in a particular period
circulation
Hours on radio & TV with largest audience, esp. the evening hours
prime time
What makes a product different from others - U.S.P.
unique selling point
Part of a printed advertisement used for ordering goods, samples etc
Coupon
Company specialising in producing and placing advertisements for clients
advertising agency
(of an image, video, piece of information, etc.) circulated rapidly and widely from one internet user to another.
viral
A small, specialized market for a particular product or service.
niche
A person who purchases goods and services for personal use.
consumer
Something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
call to action
The short period during TV programmes when advertisements are shown
commercial break
