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Teams
Name
Score
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15
×
When a company has a new product, it gives it a catchy..
name
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15
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It starts with the product design, and ends when it is discontinued.
lifecycle
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15
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The market... is the best-selling product or brand in a market.
leader
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15
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The gathering of information about what buyers need or want
research
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15
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The knowledge people have of a brand is called
awareness
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15
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A company's market ...is the percentage of sales it has in a particular market.
share
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thief
Give points!
5
10
15
20
25
×
star
Double points!
Okay!
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rocket
Go to first place!
Okay!
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lifesaver
Give 20 points!
Oops!
15
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The introduction of a product to the market.
launch
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boom
Lose 50 points!
Oops!
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magnet
Take 15 points!
Okay!
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fairy
Take points!
5
10
15
20
25
×
baam
Lose 20 points!
Oops!
15
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A set of products of a particular type
range
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15
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A market ... is a group of customers of similar age, income level and social need
segment
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15
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The ideas and beliefs people have about a brand
image
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15
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The use of a well-known person to advertise products.
endorsement
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15
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Using an established name on another sort of product is called
brand stretching
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heart
Other team wins 10 points!
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magnet
Take 20 points!
Okay!
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gift
Win 10 points!
Okay!
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baam
Lose 15 points!
Oops!
15
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Giving a name to a product so that people can recognise it easily by its name or design.
branding
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