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The creation and maintenane of satisfying exchange relationships
Marketing
The components of the marketing mix:
product, distribution, price & promotion
What is discretionary income?
amount of money available to spend after paying for the necessities of life and fixed expenses
How many core standards of core marketing is there?
7
Age, gender, material status, ethnic background, income level and education level are characteristics known as...
Demographics
Involves using sports to market products.
Sports marketing
Entertainment means different things to different people. True or False
True
How many historical events have impacted entertainment marketing?
4
Because of commitments to work, school, home, family, and other activities, people have an unlimited amount of leisure time and money. True or False
False
Emotional value for sports fans compel fans to buy tickets and other sports-related merchandise. True or False
True
Customer needs should be the primary focus of marketing. True or False
True
Selecting a good city to host the Super Bowl is an example of distribution of entertainment. True or false
True
The success of entertainment events depends on promotion to prospective customers. True or false
True
This is what business offers customers to satisfy needs
Product
Celebrities have become increasingly involved in NASCAR. True or false
True
The host city for the Super Bowl must: a) near a major airport b) have an adequate number of hotel rooms for fans and media c) have a mild climate during the winter d) both A and B
d) both a and b
