Involves the number of viewers the programming attracts

Sports marketing is a multi-billion dollar industry that has a major impact on the economy. True or false

Customer needs should be the primary focus of marketing. True or False

The success of entertainment events depends on promotion to prospective customers. True or false

This is what business offers customers to satisfy needs

The host city for the Super Bowl must: a) near a major airport b) have an adequate number of hotel rooms for fans and media c) have a mild climate during the winter d) both A and B

How many historical events have impacted entertainment marketing?

What is discretionary income?

Gross impressions occur accidentally. True or false

Age, gender, material status, ethnic background, income level and education level are characteristics known as...

The components of the marketing mix:

Because of commitments to work, school, home, family, and other activities, people have an unlimited amount of leisure time and money. True or False

The creation and maintenane of satisfying exchange relationships