"Sell" a product or an idea by linking it with something or someone positive or influential
Appeals by Association
15
makes people feel as if their safety, security, or health is in danger
Appeal to Fear
15
Uses flattery to win people over
Appeal to Vanity
15
taps into people's desire to belong to a group ("Everyone has the latest version!")
Bandwagon
15
Reasons that say the same thing over and over again using different words
Circular Reasoning
15
the writer's position on an issue or problem
Claim
15
to review or analyze critically (a reflective examination of the validity of the subject)
Critique
15
use strong feelings rather than facts and evidence to persuade
Emotional Appeal
15
Celebrities use their fame to make you believe in a cause, candidate, or product.
Endorsement
15
use of authority instead of evidence
use of authority instead of evidence
15
the assumption that one event caused another because it occurred earlier in time
False Cause
15
defective reasoning, logical fallacies (Example: Because everything is bigger in Texas, you can expect birds to be the size of dogs.) Doesn't make sense.
Faulty Reasoning
15
A conclusion drawn from too little evidence
Hasty Generalization
15
Words with strongly positive or negative associations