A planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it.
Advertising campaign
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An advertisement.
Advert
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A type of product made by a particular company and sold under a particular name.
Brand
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Someone who is famous, especially in the entertainment business.
Celebrity
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A person who buys goods or services for their own use.
Consumer
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Very attractive or noticeable.
Eye-catching
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Used to describe something that quickly becomes very popular or well known by being published on the internet or sent from person to person by email, phone, etc.
Go viral
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A situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest.
Hype
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A short simple tune, often with words, that is easy to remember and is used to advertise a product on the radio or television.
Jingle
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An advertisement on the internet.
Online ads
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The strong influence of a group, especially of children, on members of that group to behave as everyone else does.
Peer pressure
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To make someone do or believe something by giving them a good reason to do it or by talking to that person and making them believe it.
Persuasive
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The particular group of people to which an advertisement, a product, a website or a television or radio programme is directed.