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The particular group of people to which an advertisement, a product, a website or a television or radio programme is directed.
Target audience
To make someone do or believe something by giving them a good reason to do it or by talking to that person and making them believe it.
Persuasive
The strong influence of a group, especially of children, on members of that group to behave as everyone else does.
Peer pressure
An advertisement on the internet.
Online ads
A short simple tune, often with words, that is easy to remember and is used to advertise a product on the radio or television.
Jingle
A situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest.
Hype
Used to describe something that quickly becomes very popular or well known by being published on the internet or sent from person to person by email, phone, etc.
Go viral
Very attractive or noticeable.
Eye-catching
A person who buys goods or services for their own use.
Consumer
Someone who is famous, especially in the entertainment business.
Celebrity
A type of product made by a particular company and sold under a particular name.
Brand
An advertisement.
Advert
A planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it.
Advertising campaign
A company that produces advertisements
Ad agency
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