Share HSC Business Studies - Marketing
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Describe a logo for a major company.
EG - Nike - Swoosh, Qantas - Kangaroo, Golden Arches - MacDonalds etc
Name ONE type of market
Resource, Industrial, Intermediate, Consumer, Niche, Mass
Name TWO factors that influence consumer choice
Governement, Psychological, Sociocutral, Economic
What are THREE motives that influence customer choice?
Comfort, HEalth, Saftey, Ambition, Taste, Pleasure, Fear, Amusement, Cleanliness
What are the TWO economic influences on marketing?
Boom, recession
What are the FOUR components of SWOT?
Strenght, Weakness, Opportunity, Threat
What are the FOUR stages of product lifecycle?
Introduction, Growth, Maturity, Decline
What are the 4 Ps?
Price, Product, Promotion, PLace
What are THREE features of a product?
Packaging, Labelling, Design, Brand, Quality, Guarentee
What are the 3 extra P's?
People, Processes, Physical Evidence
What are TWO common segmentation variables?
Demographic, Geographic, Psychographic, Behavioural
What are THREE elements of geographic segmentation?
region, urban, suburban, rurl, climate, city size, landforms
What are THREE pricing methods?
cost-based, market-based, competition based
What are TWO pricing strategies?
Skimming, Price Penetration, Loss Leader, Price Points
Name TWO types of advertising.
TV, Newspaper, Catalogues, Telemarketing, Emarketing, Social Media, Billboards
Give an example of a special promotion.
Coupon, premium, refund, sample, display
